Hindustan Unilever Weighs on Rebranding Fair And Lovely Cream Amidst Global Backlash On Skin Lightening Products


Hindustan Unilever has thought of rebranding its Fair and Lovely cream after there was a global backlash regarding the skin Lightening products as it created a difference between skin tones.

It is just another move after Johnson & Johnson discontinued its skin whitening products after a major backlash in the Middle-East and India after the George Floyd incident in the United States.

The decision to shut down the production of skin lightening products by Johnson & Johnson put Hindustan Unilever and L’Oreal in a fix where the criticism continued for the presence of their products in the market.

Sunny Jain, President Beauty & Personal Care, said in a Press release on the company’s website, “We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,”

Earlier, The netizens also took a jibe at the Bollywood stars Shahrukh Khan and Yami Gautam for promoting such fairness skin products that encourage racism based on skin tones and asked them to stop featuring in such ads.

Following criticism, Hindustan Unilever had removed fairness cream ads on Television and stopped mentioning words like Fair/ Fairness / White/Whitening etc. on the packaging of the product.

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